Amazon Select Program Adds New Countdown Feature.

Amazon’s KDP Select program has long offered publishers a way to make a book free for up to five days in a 90-day period. Recently Amazon has added a new promotion program that allows publishers to lower the price of a book to as low as 99¢. The key difference is that the suggested list price and the discounted sale price will both be shown, so readers can see what they’re saving. Plus, the book’s page on Amazon will display a countdown timer so readers know immediately how much longer the book will be available at the lower price.

This is surely a win for consumers, who will enjoy lower prices on books in the Select program. And it also offers a new mechanism for publishers to promote their books and possibly be seen on the new page that shows current Countdown deals (www.amazon.com/kindlecountdowndeals).

Just a reminder that Amazon Prime customers can borrow RATS for free at any time as part of the KDP Select program. Sometimes it’s easy to forget the Select book borrowing program while you’re enjoying the free shipping feature of your Prime membership.

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